The Story Behind the Label
As a wine brand, choosing the design of your label is one of the most important choices you can make. It has to embody not only the quality of the wine but the brand’s look, feel, and overall message. It also has to set you apart from the other hundreds of bottles you might see on store shelves, which is no easy feat. Today we’re detailing how our eye-catching Scarlett label came to be.
As you can see in this before and after photo, with our previous label we had an opportunity to add more personality and visual interest to the bottle. We wanted the label to tell more of the story behind the wine, particularly since it’s named after the daughter of Scarlett Wines Founder, Sherratt Reicher.
We reached out to a local agency, CF Napa Brand Design, and tasked them with creating a design with a young woman on it. We were in search of a design that expressed the premium quality of our small-lot production Cabernet Sauvignon with a modern, elegant, and artistic look and feel. Furthermore, we wanted to maintain the family history behind the name of the brand. The challenge was developing a label grounded in our family’s story, yet compelling enough to make a statement on the shelf.
The initial illustration was sourced from an Italian artist who had originally used the art for musical content. This illustrator simulated the distinctive style of Czech painter Alphonse Mucha, an art nouveau pioneer whose mural art and advertising posters often featured women with expressively flowing hair.
In the work of this illustrator, we found the exact style we wanted – a young woman of classic beauty. We then purchased the art and reworked that image into a brilliant scarlet red, then wove gold foil grape leaves into her flowing hair evoking an image of the “Goddess of the Vineyard”. The final design is both striking and exotic but, most importantly, true to our brand.
Aside from the unmistakable scarlet red, we have five other labels that embody this same design and vary in color palate. CF Napa designed the original red Cabernet Sauvignon label for us, but when we rebranded the Sauvignon Blanc we met with our team and played with color options. “Now, each time we launch a new varietal we get to design a new color scheme, [it’s] one of my favorite parts of the process,” Sherratt says of the color choices.
Have you tried the many shades of Scarlett wines yet? Our wine collection is the truest essence of Napa Valley – all hailing from the Rutherford AVA where some of the most sought-after fruit in the world is grown. We feel wine is meant to be delightful, approachable, and above all, enjoyed! We invite you to explore our wines and share them with friends and family – there’s something for everyone!